chuck smith, c.s.s.

earlier this morning i overheard one of our representatives offering a customer a full refund, just because the customer found out that the purpose-driven life was $2 cheaper at wal-mart. fortunately, i caught the representative in the midst of the act and staged an interdiction.

“if you want low prices” i told that ungrateful customer, “go on to wal-mart.” “but if you want the life of Christ…and i’m sure that’s what you want…then you need to walk with lifeway.” fortunately the customer stopped her grumbling right then and recommitted her life to Christ. so i upsold her a copy of beyond, beyond jabez: subdividing your expanded borders and promised to enclose a complimentary recommitment card in her next order.

saving the company money and saving our customers, one call at a time. that my friends, is the lightway!